Google Ads Geotargeting is a type of location targeting. Your ads can be limited to customers who live in a specific location or a set of locations you specify.
This will ensure that your money is always going to the right places, while still staying within your budget.
How to set geotargeting up in Google Ads
Select the campaign that you wish to geotarget in Google Ads. Next, click on the Settings tab. Scroll down to the Locations section. Start typing the location you want, then click the Search Bar.
You can choose from the country, region (such as state or province), zip code, city, or even specific airports.
Google Ads displays a map showing the region you have selected. You can zoom in on the map to see all of them. Google Ads Geotargeting can improve metrics such as Quality Score, impressions, click-through rates, and quality score.
If you don’t have time for doing these PPC tasks by yourself, you can hire a professional Digital Specialist who can help you with these tasks.
Double-check your location options
There is an important nuance to remember when setting up geotargeting in Google Ads. You can target your ads with the blue Placement Options tab.
Google’s cleverness in defaulting to the top option is a great advantage for businesses. A nursing home might show ads to people who live in the area but visit frequently to see their parents.
This can also lead to your location report showing locations you don’t want.
Pay close attention to the details of location metrics
Click the Location tab in the second column to see which locations generate the most traffic.
This tab provides standard information such as clicks and impressions, average cost-per-click (CPC), average position, and the average cost per click for each of the specified placements. This information is crucial to determine where you can get the best ROI.
Locate and implement negatives based on location
The Search Terms Report will show you which keyword searches have triggered your ads. Click the checkbox to exclude keywords that are not in your target placements. Next, select Add as a negative keyword.
Click Keywords to open the Search Terms Report. Next, click on the Campaigns tab and click Details. To view the entire report, select All from the dropdown menu. Add Me To Search: How To Create Your Google People Card
Bid adjustments can be used to reduce the CPA
You can adjust the bids to make Google pay more or less per click for users who are located in a particular location if you have a manual bidding strategy. Also, you can adjust the percentage or negative bid in the Locations section. You can also use your original keyword bids to select the area.
Bid adjustments allow you to adjust your keyword bid according to your needs. This allows you to get the best bang for your buck.
In other words, it lowers your CPA by avoiding clicks in less-popular areas that your business serves. It also ensures that you are ranked in the top priority areas.
Do not be afraid to choose your retargeting options in Google Ads
Remember that PPC costs are paid by you (or your client). If you ship nationally but have only sales from a handful of cities, geotarget those specific locations only.
Your organic listings should take care of the less valuable stragglers that are not from your area.
Google Ads Geotargeting excludes certain areas
You should not exclude any locations you aren’t geotargeting. However, you should exclude any specific locations that are not geotargeted.
Google Trends can help you find your way
Google search interests change constantly. The pandemic has also affected consumer priorities and needs.
Google Trends shows you which keywords and topics are most popular in a specific area. It allows you to determine which keywords are performing better when combined with your geotargeting.
Geotargeting is a great way to save money on local PPC. Geotargeting can be used to create personalized, real-time marketing campaigns, test new markets, and target people in a specific area.
