Introduction
Instagram Stories is a great way to interact with your audience. It’s also a good way to boost your business if you know how to use it effectively. In this article, we’ll look at the basics of using Instagram Stories for your business and show you some examples of what makes them effective for marketing.
What Are Instagram Stories?
Instagram stories are a great way to engage with your audience and keep them coming back.
Instagram Stories are a new feature on the platform that allows you to share up to 10 photos or videos per story. You can also choose whether or not you want people who follow you in real time (like Twitter) or just those who have liked your page before getting access to this new feature!
Stories disappear after 24 hours, so it’s important that you schedule them well in advance so they’ll be ready when people come back looking for more content from you!
Why You Should Use Instagram Stories
Instagram stories is a great way to interact with your audience. You can use this feature to showcase your products, brand personality and culture.
Instagram Stories allows you to share short videos or images that disappear after 24 hours. You can also make them public so that people who follow you will be able to see them at any time.
How To Set Up An Instagram Story
- Take a photo or video with the front-facing camera
- Use the rear-facing camera to take a video
- Use the front facing camera for selfies
Ways To Use Instagram Stories For Your Business
Now that you know how to create and use Instagram Stories, it’s time to get creative! Here are some ways you can use Instagram Stories for your business:
- Show off behind-the-scenes content. Your customers usually want to see what goes on in the office or at home. If you have an interesting story about how something was made, share it with them through an Instagram Story. This way, they’ll get an insight into your work environment and can see what goes into making certain products or services happen—and maybe even learn something along the way!
- Share tips and tricks. If there are any specific things customers should know about your product or service before purchasing from you (e.g., “This new feature will save time!”), then share those things in a short video clip via Instagram Story so that potential customers feel informed before buying anything from you in person! It shows them confidence in their decision because now they know exactly why buying from us makes sense: Because we’re awesome like that 🙂
How To Measure Your Results With Instagram Stories
The first thing you’ll want to do is set up an analytics tool like Iconosquare so you can monitor your results. You can also use a tool like Google Analytics, Hootsuite and Sprout Social to measure the effectiveness of your Instagram Stories ads on other social channels such as Facebook and Twitter.
You should also consider using Edgar, which will help analyse how much time people spend watching certain videos, images or stories that are posted on Instagram Stories in order to better understand why some users engage with them more than others (or even drop off).
Using Instagram stories is a great way to interact with your audience.
Instagram Stories is a great way to interact with your audience. It’s also a great way to show off what you are working on and get feedback from others in the form of likes, comments, and hearts (the latter being especially effective).
If you have an Instagram business, then using Instagram stories will be essential for reaching out to potential customers who may not follow your account on other social media platforms or even if they do follow it but don’t see any content posted by you.
Conclusion
If you’re not doing any of the above, it might be time to start. If you do have a business, then why not experiment with Instagram stories? They’re beautiful, easy to use and can help boost your engagement on the platform.
