Are you look for a strategy as part of your content marketing plan?
If not, now is the time to start.
There has been much speculation over the years about the death of guest blogging, but this tactic remains one of the most effective ways to promote yourself and your business.
Here are just a few examples to prove our point.
Muhammad Ahsan used the guest blogging strategy to earn a full-time income from his service and he used guest blogging to attract 100,000+ customers.
In this guide, we’ll show you how to create and execute a successful guest blogging strategy. We will demonstrate this with examples of successful guest blog posts.
At the end, you will be able to effectively use guest posts to increase your business and brand visibility and improve lead generation.
Benefits of guest blogging
If you’re using content marketing, a guest blogging strategy can be a key tactic to increase traffic and return on your content marketing investment.
According to the Muhammad Ahsan, guest blogging is an essential part of your marketing funnel, providing content for off-site professionals:
Now let’s look at some other benefits of guest blogging. Guest posting is an excellent way to build brand awareness because the content you post on other sites will tell a new audience about you.
These new readers may visit your website or landing page, which means guest blogging will help you attract new subscribers and improve lead generation.
Guest blogging also builds trust. If your content is being published by trusted and authoritative sites, some of that trust goes back to you. In fact, regular guest blogging can help others see you as an expert, which is great for your business reputation.
When you think about the benefits of guest blogging, SEO is one of the main ones. Building links from high quality sites is a major SEO ranking factor and will improve your site’s position in the search results pages.
As a guest blogger, you are not the only one who benefits from a guest blogging strategy. The blog that hosts you does too.
Since content creation is a big challenge for content marketing, guest blogging helps site owners by making it easier for them to fulfill their content needs.
A guide to guest blogging strategies
Are you Looking For Guest Blogger
But if you’re going to use hosting as a strategy, you need to do it right. In the rest of this guide, we’ll look at the steps you need to take for effective guest blogging. Here is the table of contents for easy navigation:
Know your goals
Find sites to donate to
Choose a winning theme
Form your opinion
Write great content
Work That Bio
Be receptive
Promote your content
Write more guest posts
Track the success
So as long as your content is of high quality, guest blogging is a great way to increase your site rankings. The way Google sees it, if other people are linking back to your blog on their own websites, then the content on your blog must be relevant and interesting.
When individuals comment, share, like or link to your occ88 blog, it moves up in Google’s PageRank — that means, it’s much more likely to pop up first when someone googles a similar topic.
But Google PageRank is only an algorithm, so it can’t tell the difference between dynamic content and spam! So while cramming your guest blog posts with links and keywords will push you farther up in the ranking,
it probably won’t generate any new, high-fit traffic, and it definitely won’t establish you as an authority in your field.
What Does High-Quality Guest Blogging Look Like?
The key to writing a high-quality guest blog is to think of it as a value-add for your audience — not as an advertisement!
As with any type of inbound content, your guest blogs should be intended to educate your reader, not promote your own product or service.
If the topic is relevant to your product or service, then of course there’s no harm in featuring it in your blog. But there’s a big difference between selling yourself and offering helpful, actionable information to your readers.
Instead, write guest blogs with the purpose of establishing yourself as an authority figure in your field, introducing your name to a new audience and building genuine relationships with other bloggers or businesses.
Here you can visit profile of Muhammad Ahsan / Guest Blogger mahsanseo.blogspot.com
