It’s no wonder UAE coffee suppliers have built a reputation for themselves across the globe, as evidenced by the country’s widespread consumption of tea and coffee. Cafes can be seen on almost every block in different cities. Moreover, most restaurant menus offer both hot and cold caffeinated drinks, only highlighting the fact that UAE’s a major coffee supplier. And since UAE has established itself as among the major coffee traders in the global coffee supply chain, it only seems logical that many entrepreneurs want to become a part of the food and beverage industry. After all, with such a massive coffee and tea lovers market, there is a high chance you will get a good slice of the business.
However, a coffee shop isn’t going to succeed on its own. With new coffee houses and well-recognized brands opening up on every corner, the competition has become tough. So, it’s high time to market your coffee brand or get left behind. But, you might be wondering how to market your company effectively.
Marketing isn’t something done overnight, but with a good amount of effort and diligence, you will also see your brand thriving. That being said, let’s go over some actionable tips you can start implementing today and help you build a successful coffee franchise.
Marketing Tactics To Grow Your Coffee Shop Franchise In UAE
Build Your Brand’s Presence Online
Using social media is crucial for growing your customer base. Practicing linking everybody to a social network has enormous potential to spread your product and brand. You can attract and engage customers in two key areas: Your website and your social media presence.
Your website should be user-friendly, professionally designed, easy to use, and include SEO-friendly content to help boost your search engine ranking, raising your brand’s visibility. The goal of your social media presence should be to interact with and engage an audience. It should be genuine and ongoing. Think about sharing relevant information you believe will interest your audiences, such as behind-the-scenes content, expert insights, or anything else.
Social media, according to research, is one of the best platforms for building a deeper connection between your company and its audience. Moreover, it’s a necessary marketing tactic to keep up with your customers.
Gather Feedback
With every purchase, customers are given feedback cards, which are an excellent way to collect vital information about their experience; what they like or dislike. Receiving customer feedback shows you value your customer’s viewpoints. By asking for client feedback, you’re creating the image of them shaping your business, so they feel more attached to your company.
Introduce Loyalty Cards
Loyalty programs are marketing strategies to sustain loyal customers happy and attract new ones. It helps show appreciation toward your regulars and attract new people when they see the enticing offers you have prepared for them.
Other than regular discounts and occasional freebies for your coffee shop frequenters, implement a friend referral program such as receiving two stamps for bringing in a friend. You can also create traditional loyalty cards that customers can get stamped on as a reward or develop your loyalty app. Customers can download and use a digital card to scan and receive the benefits.
Whatever method you choose will get favorable feedback from your clients, leading to an improved brand reputation within the community.
Make Your Storefront Appealing
Let’s say you have your coffee store set up and running. Now your only concern is to get customers through the door. And to do that, you’ll have to entice them by making your storefront stand out. After all, customers aren’t just going to pass by your store because they’re curious about what you offer.
Creating a beautiful storefront will help you increase that traffic. For instance, here are some things you can do to make your store more welcoming:
- Create some beautiful, well-made designs on your walls
- Decorate the walk outside your café with flowers, whiteboards with “today’s specials,” or more things like that.
- Station an employee outside to welcome customers
Offer Exclusive Discounts And Promotions
Promotions and special discounts are foolproof marketing ideas you can never go wrong with. They not only help you attract new customers but also secure the loyalty of your regulars.
Some examples of coffee shop promotion ideas are:
- Buy-one-get-one-free: This promotional tactic is quite common. After making a purchase, customers get something for free. For instance, offering a free food item with the purchase of a premium coffee pouch.
- Freebies for special holidays: This strategy includes offering a free heart-shaped cookie with the purchase of any coffee on Valentine’s Day.
- Free samples: Free samples are one of the oldest marketing tactics around. They are a great way to attract customers and engage them to make purchases.
- Coffee hour: This tactic is suitable when you notice foot traffic slowing down, as in the late afternoon, about 2 or 3. Offering a 15% discount on the entire menu will have customers lining up at your door in no time.
Offer Seasonal Drinks
Serving seasonal drinks may seem like a simple coffee store marketing strategy, but it is quite effective. They are a super-easy way to stand out in the crowd. Coming up with creative and seasonal flavor combinations, you’ll have an opportunity to draw customers in who are willing to enjoy a treat and taste your new offering.
Host Giveaways To Connect With Your Customers
Another great way to attract regular and new customers to your coffee shop is to host and organize giveaways. Holding events in your franchise’s space will get people talking and attract a new crowd curious to see what the fuss is about.
By hosting giveaways, businesses can increase their brand image, grow their social media following, and persuade users to learn more about them. All this, in turn, leads to market your other services or products.
The Bottom Line
Advertising and marketing can greatly benefit any business. Without proper advertising, it will be difficult for your business to inform people of its existence. But, learning how to market your coffee shop is just the beginning; you still have a long way to go. Once you start practicing these above-given marketing tactics, your coffee shop will be thriving in no time.
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