If you manage a website, you know how important search engine optimization (SEO) is to its growth and success. Many marketers specifically hire SEO specialists to help their content rank high on Google and reach the right audience.
But with the rise in the popularity of voice search, an entirely new dynamic needs to be considered when implementing SEO tactics.
Most people may not even consider voice search when building their online business. If you don’t, it will be like leaving money on the table.
For many of us, asking Siri has become easier than typing into Google. It can also provide faster results and be easier to use for people who cannot type due to a disability.
Therefore, voice search is becoming more common as we spend more time with our smartphones. It can easily be incorporated into your marketing content. Only a good internet connection is required to carry out keyword research. If your current Internet Service Provider (ISP) isn’t very reliable, consider getting Cox internet. One of the key services of this ISP is the ease of access to representatives at their Cox customer service number so you can easily find solutions to your queries or problems.
What is voice search SEO?
Voice search is a speech recognition technology that allows users to search by speaking directly on their supported devices. They range from smartphones and computers to home assistants such as Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri, Google Assistant, and more.
Simply put, SEO voice search is a technique that optimizes content, phrases, keywords, metadata, and more so that your voice search is always on top when a user asks a question. It mainly focuses on the natural language of the users and gives them relevant answers.
Overall, Google voice search has been booming in recent years, so integrating voice search into your digital marketing strategy has become a necessity.
Trends in voice search
There are ways to use voice search that can dramatically improve your customers’ user experience. Let’s look at several ways you can use voice search in your marketing strategy to drive higher conversion rates and engagement.
Featured Snippets
When you search for anything specific on Google, you may have noticed that sometimes a box appears at the top of the page that answers your queries exactly. This is called a featured snippet, and it’s one of the best ways to drive traffic back to your site and get new visitors interested in your content.
Featured Snippets are great for voice search because they provide detailed information instantly without any frills. Since those who use voice search are often looking for exact answers, snippets are the perfect tool to pair them.
Longer Keywords
There is one word to explain why long-tail keywords matter: intent. Search engines struggle to understand the meaning of a single keyword. Including long keywords in your branding content helps search engines deliver more accurate results. Local companies and brands that provide content that meets these intent-based queries will stand out from the competition.
Another important aspect of long-tail keywords is the growing popularity of voice search. Businesses still need to pay attention to keywords for their industry, but they also need to think about how people use keywords to find their services on voice-enabled devices. When searchers consistently use multiple words or a particular phrase, it’s time to optimize the search for that popular term.
Conversational content
Remember that voice search differs from traditional text search in its structure – the former is more conversational. Expand your understanding of search intent based on the types of queries based on the questions a user can make with voice search. It is important to provide more accurate results based on the expected context.
Given the incredible overlap between mobile and voice search, an important step in optimizing voice search is to ensure that all content is mobile-friendly. This includes using mobile-friendly layouts as well as optimizing speed and creating appropriate content.
Localized queries
Voice search makes it easier for customers to perform hyper-local searches, which is important in a mobile environment. As a marketer, it’s important to consider that users search differently when talking on mobile devices and when browsing the web from a desktop computer. Voice search usually contains slightly different words such as “next to” or “next to” that are not commonly used on desktop computers.
The combination of hyper-local targeting, artificial intelligence (AI), and machine learning (ML) plays an important role in the growth and precision of voice search.
Schema Markup
The new SEO schema is useful when requesting specific topics and news related to a specific brand or event. Modern technologies are moving towards talking smartphones and gadgets that support voice search. The Google Speakable Schema formatting tool allows businesses to display snippets of content that support voice search technology.
This new Google algorithm allows businesses to select the most important information related to their business, highlight such content and make it more visible to their target audience.
Conclusion
Voice search is faster and easier, and this results in its popularity increases every year. The impact on consumer behavior is so big that it can’t be measured, and digital marketers need to be prepared for such an impact in order to meet customer expectations.
