SEO plays the most pivotal role across every business. In the oversaturated landscape today and with the constant changes to Google algorithms, it is vital to aim at the proper tips employing the right strategies for increasing organic traffic. It is what the services of SEO Canberra mainly focus on
Aiming for the UX
Google has since launched the latest official updated ranking for the Core Web Vitals in 2021. Generally, the core updates of Google circle around the Content. But, during this time, everything is around UX or user experience.
Core Web Vitals are the signals to the page experiences measuring the UX of your site by checking out three primary aspects that include:
- Site loading speed
- Stability
- Responsiveness and interactiveness
Using Internal Linking
Earlier, we discussed the vitality of the internal and external links.
Internal links help build the links to the different pages under your site using relevant keywords. It is a massive opportunity for SEO since. Generally, traffic is never distributed across the pages evenly as it leaves several pages orphaned.
These internal links offer Google a better chance of understanding the context using the anchor text and indicating the page’s value.
Aiming at SEO based on Entity
SEO based on entities is the word or term based on the context used for describing your contextual domain. These mainly aim for the larger concepts and topics, allowing the search engines to offer the exact results.
Google looks forward to ranking the pages out of the authoritative sources, which goes way beyond the domain ratings. These include greater expertise on the subject matter that is good for your ranking.
Recreating the Blog Posts as Videos
Video is noted as the incredibly favorite type of Content present among its users. Therefore, one gets to convert them into blog posts into videos to offer you greater chances of reaching out to a massive audience.
According to the studies, it is noted that publishers using video content on their sites gain more traffic from search engines than those who depend on written Content. Furthermore, videos are also responsible for increasing organic traffic significantly through the SERP.
Make yourself available on Google Discover
Google Discover is noted as the personalized AI-driven feed for news created mainly by Google. It involves the kind of search without a query with topics resonating with the previous search behavior and user interest.
Discover feed starts to measure the visitors’ engagement along with the Content. As a result, whenever they like the Content, chances are more that you start appearing in their feed at a higher rate.
The other tips are to gain more traffic out of Google Discover with the addition of the Max Image Preview meta tag, primarily informing Google to display the articles with larger images.
Updating the Existing Content
It is vital to keep the updated fresh Content since the search engine primarily focuses on the relevance of the Content to its users.
- Updating the blog posts that exist
- Addition of the original content data
- Updating the images
- Running the content gap analysis for page-level Content.
Using Voice Search for Optimizing Content
Voice search is not much behind in replacing traditional searches. As noted by the studies, about 55% of households own a smart speaker.
You can assist the search engines in discovering your site more quickly by gaining more voice audience for the voice search by optimizing the schema markup for the voice searches.
Try identifying the queries made by the audience in terms of asking them conversationally that aim at people who are more likely to ask questions that sound natural, consisting of the long-tail keywords instead of the targeted ones.
Use Long-Tail Keywords to Drive Traffic
Long-tail keywords are the best way to attain decent traffic with extremely competitive topics. They are not much prominent with the specific terms mainly containing about 3 words and more, and they have never searched along with the target keywords making them easy to rank.
You can target the long-tail keywords while you think to satisfy the intent of the search. So, never throw the keywords if you are not offering answers regarding them.
Search intent analysis
Search intent addresses the aspects people wish to notice when searching for something, as it is notably the most vital ingredient in SEO.
Whenever you are generating ideas for keywords, consider dividing them into 4 categories based on the search intent:
- Informational
- Navigational
- Commercial
- Transactional
Optimizing Technical SEO On-Page
On-page SEO is the most important part of defining a user’s journey from discovering your page in the search results. Consequently, you need to optimize them logically and intuitively. If you are not following the on-page SEO tactics, then the rest of the efforts get unnoticed.
Get Site Audit Done
Make sure to go over the site and analyze whatever improvement is required, for instance, removing the broken images and links at the canonical points of their redirects.
However, whenever you have 100+ pages, know where to start. You can find the Site Audit tool in Ahref that instantly offers key insights into the main SEO issues, data, and the entire site performance.
Perform Content Gap Analysis
It is a great tactic for SEO that aids in discovering the common keywords your competitors use to rank, and it aids in discovering new ideas for the topics related to your blog.
To perform an effective content gap analysis, you must enter your primary competitors’ URLs or domains. You can use the keyword tools that will help you scan the entire site of your competitor’s whole sites seeding out each keyword that has potential for the site.
Conclusion
To wrap up, the tips mentioned above are used by SEO Canberra services as it aids in driving up organic traffic and enhancing SEO strategies.
